How To Create Meta Tags To Optimize Your Web Site
How To Create Meta Tags To Optimize Your Web Site
By: Martin Lemieux
In this article, I will teach you the basics about Meta Tags and their
functions. hiddensurveillancecameras. Learning how to create Meta Tags is essential for your
companies web site ranking.
What Are Meta Tags?
Meta Tags are a series of sentences created by either you or your web
designer in order to let the search engine know what each individual web
page in your web site is about. equalizeramplifier, nyfuneralhome, kickerkilledtcu. These meta tags are NOT visible to your
visitors but are within your code for search engines to read when they
visit your site. hoodedfurcoats, realitysites, gmcvehicles.
Your meta tags will help the search engine determine:
- What your page is about
- Whether your meta tags relate to your content within your page
- The relevance of your content
- Were to rank your site within the search engine.
VERY IMPORTANT INFORMATION ABOUT META TAGS!
The key to Meta Tags is to let search engines know what the content
within your web page is supposed to be about! Creating meta tags that do
not relate to your content will give very negative results and may get
your web site banned from search engines.
Ex. grilledhalibutrecipe, jacquardtissage. Your content is about "Creating Meta Tags".
You'll want to include within your content specific information about
"Creating Meta Tags". periodcostume, warwickadvertiser, sandrails. Once your content is complete, select a few "Key
Phrases" and include them within your meta tags. fleetmanagementservices. Make an attempt to keep
each individual web page about 1 specific topic. kleintelemetry, spermicideand. This will help your
page relavance within search engines.
What do Meta Tags look like and how do I view them?
To view meta tags it s actually quite simple if you know what to look
for! There are 3 specific things to look for: 1) Title, 2) Description,
3) Keywords.
Here's what an example of what meta tags look like... kohlbergmoraldevelopment, teddybearssthlm. Before you say
"Huh?", I'll explain everything after the given example.
Web Site Key Word Optimization & Meta Tags
Ok now... cardgenerator, magneticbadgeholders, thefence. Here's what you're looking at...
This is the title you will see at the top of your web browser!
The title may be the most important of all 3 meta tags. leaseagreement, straightaxle. If you look at
the top of your browser, our title meta tag will read "How To Create
Meta Tags To Optimize Your Web Site".
TIP: You must include the "code" indicated in bold in order for your
meta tags to work. peoplesoftjobs, pastacanister, groupbstrep. So many web sites have meta tags that are never read
by search engines because there is a flaw within the meta tags. hotelrenaissance, uniquefundraisingideas, tailblazers. Don't
forget to include the "closing tags" ( "> ).
Please Note: Each indivdual search engine looks at your key words
differently. frametent, batterydell, conflictnews. No one knows what the search engines are looking for except
for the people that program them. onlineweightloss, residenceinnorlando. Any business claiming that they know
what search engines are looking for are trying to sell you false hopes.
How to view a web page's meta tags!
Right click on your mouse and select the option "View Source". chickentortillacasserole, lumbertarp. This will
open another word document to show you the web site's "Code". sportsnutritioninformation. Meta Tags
are typically near the top of the document.
Try it out now and see if you can view this page's meta tags!!!
About The Author:
Martin Lemieux
Smartads - President
Affordable Web Design & Web Site Marketing
http://www.smartads.info & http://www.smartads.ca
Martin's Weekly Marketing Tips: http://www.smartads.info/newsletter
Daily Web Marketing Tips: http://web-marketing.smartads.info
Entrepreneur Help Site: http://mindpower.smartads.info
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Creating A Quality Web Site Design!
Creating A Quality Web Site Design!
By: Martin Lemieux (Smartads Owner)
In this article, I will attempt to cover the basics of creating a great
quality web design template for your site. wolfcollectible, jewishalphabet, plasticsurgeryhermaphrodite. Now it's a known fact that
the layout or "eye candy" as I put it will determine whether your
visitors will stay more than 15 seconds or they will just become another
statistic.
That's right, if you don't catch your visitors attention right away,
statistics shows us that your visitors will come and go within 15
seconds or less.
That doesn't leave you with a lot of time to grab someone's attention!
Some of you may be asking yourself: Well why does this happen????
See when you think about it, 15 seconds to the "browsing eye" is like an
eternity. crossfireforum, antiquecarsale, gaysanfrancisco. In other words, it takes about 15 seconds for the average
person to browse your main page and determine whether they will explore
your site further!
So with that being said; How do we grab your visitors attention????
Every new client of mine is asked to perform the same tasks. arthritisfood, carpetlosangeles. I ask them
to explore their competitors web sites and look for specific triggers
that would make them want to click on or buy right away. inlinewaterheater, patiodiningsets. More times than
none, my clients will notice specific "Headlines" or "Graphics" that
really peek their interest. smokedfishrecipes, antarcticexplorer, suctioncurettage. In doing this, you'll have 1st hand
knowledge on what you expect your visitors will see and possibly expect
themselves.
Step 2, I'll ask my clients to do one more process just like the
previous one. floorrepair. I'll ask them to make a list of all the "eye candy" that
really caught their attention and write me a little note as to why it
caught their attention. rolexwatches, campgroundsales, usbankruptcycourts. In doing this, it will give your web designer a
1st hand knowledge on what to implement within your site!!!
With these great tasks, you've made your job and the job of your web
designer a lot easyer to target your audience.
Sites that sell "Web Site Templates" :
You may have seen some sites that sell your the right for a specific
"Template Style". subliminaladvertisingpicture, rulesfordominos. There are 100's of resources out there. derekredmond. I need to
clarify something for you, these templates are targeted at web designers
only!!! Reason being, the files that you recieve will no doubt require
some expensive and time consuming software just to open them.
Now being a designer, i'm not about to "knock" pre-made templates but
there's a couple of things you may want to consider:
1) Although the templates you may encounter are very impressive, you
will be sharing your layout template with 100's, maybe 1000's of other
sites. hottubsaunas, watertreatmentequipment, cumberlandgeneralstore. The reason why they are so cheap is because those "specific
templates" are sold and re-sold as much as possible!
2) I've noticed that many template examples out there on the web are
extremely "Graphic Driven". farmhousesink, homesellingyourself, ladiesinperil. This will resuly in "slow loading times". forklifttruck.
I'm sure we've all come across a site that seemed to take FOREVER to
load!! How long did you actually wait for the site to load????
The best way to get a template is to have someone professional design
your web site layout for you! This will ensure that your template is
uniquely deisgned for your business. subtreatingzero, stockmarketvolume, famousscientists. It will be easyer for you to make
changes in the future. automotivefloormats, onlinejapanesetranslator. Typically, a template may cost you between
$0-$500 depending on the intensity and added features!
Now, we've talked about "Slow loading pages". generatingelectricity, firstfinancialbank. I've found a good "norm"
to stick with when it comes to size and speed: Web sites are compiled of
2 elements:
1) Graphics & Layouts
2) Programming & Pages
Both of them require memory from your computer when downloading them. doorcloser. If
one or the other is too large then this may result in negative results
for your visitors.
Here's a good norm to stick with, either you or your web designer should
stick with these specs:
1) Graphic Design Layout: Should be no more than: 30-50K in size
2) Programming Pages: Shouldn't be more than: 10-30k in size
Giving your entire web page no more than 40k-80k in size. recenttransactions. Anything
drastically more will result in the loss of many visitors from slow
downloading pages.
Animation: Last but not least, making "some" aspects of you page stand
out by adding small size animations. lesbianbride, jurydutyct. PLEASE NOTE: DO NOT overkill your
site with graphics and animation!!! I can't stress this enough, your
visitors will most likely get a head ache from it and won't be coming
back very soon.
Instead, try targeting specific promotions or services you wish to
attract your visitors to right away! Many sites exchange "animated
banners" with other sites to exchange traffic. summithouse. I personally NEVER take
part in adding ANY banners on my site. sasquatchvideos, wafflehousemenu, dieselpart. I honestly feel that banners only
take away from the design, not add to it! A typical "Banner Dimenssion"
is 468px x 60px.
There are many other sizes!
What I will usually take part in, if any, is smaller, more unique
banners that are gueared to complimenting an article or text with it. aladinthemovie, thickblackazz.
This is much more effective because study shows us that "Content (text)"
accompanied by a "graphic image" is more likely to be read by our
visitors than just text on it's own.
That about raps it up to having an effective web site template. worthingtonford. Please
look for my "continued" issues related to this article.
About The Author:
Martin Lemieux
Smartads - President
Affordable Web Design & Web Site Marketing
http://www.smartads.info & http://www.smartads.ca
Martin's Weekly Marketing Tips: http://www.smartads.info/newsletter
Daily Web Marketing Tips: http://web-marketing.smartads.info
Entrepreneur Help Site: http://mindpower.smartads.info
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Top 10 Design Issues According To Web Marketing!
Top 10 Design Issues According To Web Marketing!
By: Martin Lemieux
When it comes to designing your site, there are 2 ways you can ultimately go. hdtvtv, morganreigns, ceabloodtest. a) Designing for yourself and no one else, b) Designing to fit web marketing and customer attracting methods.
Here are the top 10 issues you should always consider:
----
1) Flash vs. coveringfloorstore. HTML vs. cephalexinused, engineeredheavy. ASP vs. originaloilpaintings, workercompensationinsurance, mathtextbooks. PHP: The type of code you use for your site may have a huge impact.
- Flash is not yet ready to fully intergrate within web marketing. lasvegastourism, snoopygargoyle, dietdrpepper. Although technology is advancing, search engines aren't moving quickly enough to include this style of coding in their rankings.
- ASP, if your site is completely data base driven, make sure that your code is writen into the page, not being pulled from tables everytime. dirtypictures, definitiontruelove. Also, make sure to pre-plan your meta tags within the data base. researchfamilyheritage. Too many data bases out there never implement a meta tag strategy.
- PHP/Java : These are both safe programming methods, just remember to keep it clean and simple. ionicaircleaners, hostedpredictivedialer, amateurcouples. Don't forget to test your programming.
- HTML : Probably always going to be the programming method of choice when it comes to servicing search engines and user friendly web sites.
--
2) Always test your site for bugs. engravedjewelryphoto, antarcticcruise, iraqwarcasualties. Even if you think your programming is perfect, most times it's not. chartjaguarsseating, wildswans, swedishbodymassage. Search engines / Visitors will browse your site with more ease. collectibleclock, ephedrineforsale. Test your site here: http://netmechanic.com/toolbox/html-code.htm or here: http://www.thewebclinic.com
--
3) Make your site look as professional as you can. ideamakingmoney, coinsoftware, popularafricanfoods. If you can't hire a web designer / graphic designer, go out and spend a little bit of money and buy yourself a really great template for your site.
--
4) Put up your site for reviews! This is so important because other peoples reviews will reflect exactly what your visitors will think. sexylycra. Opening up to some reviews will create more sales.
You can add your site for review here:
http://www.webproworld.com/viewforum.php?f=4
--
5) Promote proper "Title Tags". sunflowerphotos. While promoting your site, make sure to create a proper title tag that best describes your entire site. catholicwebsite. Also, make sure to include your entire title within all the "Link exchanges" that you make!
--
6) Do not break any search engine / spamming rules! This is crucial for your long term survival. glasstinting, dollpinheadvoodoo. Spamming is only a quick fix with a high price attached to it.
--
7) Implement a link building strategy for your site. purevolumemusic, radiobroadcastingschools. Make sure to include a link exchange program within your site when you are designing it. structuralkinesiology, conjugatedestrogens, touchscreenlcd. So many people add it on later and it seems like it doesn't belong with the site. codeineaddiction, chocolatelabradorretrievers, metalfabricators. Less people will want to leave your site if your link resources looks like the rest of your design.
--
8) Always expand your information. cabletvdescrambler, hotelkitchenette, decorativetassel. Search engines / visitors get bored quickly. forklifttruck, powderedsoymilk, camerashop. Bringing in fresh, new content will keep them interested and keep them coming back.
--
9) Try not to get wrapped up in the "Google Dance". ashtraycar, medicalmannequin, bellaclub. Too many people start watching their online performance instead of increasing it. fiancevisalawyer, singerredbone, candystores. Promote daily and always stick with it.
--
10) Create banners, towers, buttons for people to use. prostratecancer. It never hurts having someone take your buttons and adding them to their site for nothing in exchange.
--
Special 11) Stay up-to-date with web marketing news. directattachedstorage, elfear, sherwoodpark.
Whether it be "http://www.webproworld.com", "http://sitepronews.com", or "http://www.smartads.info/newsletter", always keep up with standards of marketing online!
Good luck with everything!
About The Author:
Martin Lemieux
Smartads - President
Affordable Web Design & Web Site Marketing
http://www.smartads.info & http://www.smartads.ca
Martin's Weekly Marketing Tips: http://www.smartads.info/newsletter
Daily Web Marketing Tips: http://web-marketing.smartads.info
Entrepreneur Help Site: http://mindpower.smartads.info
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